{"id":77542,"date":"2025-12-05T09:23:50","date_gmt":"2025-12-05T08:23:50","guid":{"rendered":"https:\/\/www.ascale.es\/?p=77542"},"modified":"2025-12-09T09:27:38","modified_gmt":"2025-12-09T08:27:38","slug":"fernando-roigs-commitment-to-sintered-stone-ascale-as-a-driver-of-innovation","status":"publish","type":"post","link":"https:\/\/dev0426.ascale.es\/en\/fernando-roigs-commitment-to-sintered-stone-ascale-as-a-driver-of-innovation\/","title":{"rendered":"Fernando Roig’s commitment to sintered stone: Ascale as a driver of innovation"},"content":{"rendered":"

At Ascale<\/strong>, we believe in the power of design, innovation, and sustainability. That\u2019s why the recent interview<\/a> with Fernando Roig<\/strong> \u2014 president of Grupo Pamesa<\/a> \u2014 in Focus Piedra<\/em><\/a> reinforces our conviction: Ascale is a fundamental part of the project that aims to lead the sintered stone market in Europe and worldwide.<\/p>\n

What Ascale Brings to Grupo Pamesa<\/h3>\n

According to Roig, Ascale<\/a> is a \u201cstrategic\u201d brand within the group, key to its expansion plan into large-format surfaces and sintered stone.<\/p>\n

With the integration of other companies such as Natucer<\/a>, the Group expands its offering and diversification capacity, strengthening synergies with Ascale.<\/p>\n

Ascale surfaces \u2014 designed for countertops, cladding, flooring, and architectural projects \u2014 represent a commitment to quality, design, and versatility. This fits perfectly with the group\u2019s strategy to lead the technical sintered stone segment.<\/p>\n

Innovation, Technology, and XXL Formats<\/h3>\n

The interview reveals that Grupo Pamesa is strongly committed to innovation: At Ascale, a 24-bar color printer \u2014 the only one in Europe \u2014 has already been incorporated to achieve surfaces with greater realism and customization.<\/p>\n

New large-size formats have also been launched (e.g., 360\u00d7120 cm), along with systems such as Quick Cer\u00e1mica 2.0, anticipating market needs in installation and design.<\/p>\n

With this, Ascale offers not only aesthetics but also advanced technical solutions for architecture, interior design, and residential or contract spaces.<\/p>\n

This technological approach has long been part of Ascale\u2019s industrial expansion strategy: previously, the installation of a third kiln was announced to increase production capacity by more than 50%.<\/p>\n

Sustainability, Responsibility, and Long-Term Vision<\/h3>\n

Commitment to the future means doing so responsibly. In his interview, Roig details the Group\u2019s commitment to a sustainable industry: reducing emissions, improving energy efficiency, and managing resources and processes responsibly.<\/p>\n

Within this philosophy, Ascale positions itself as a brand that understands the importance of offering durable, safe, and environmentally friendly materials without compromising quality or performance.<\/p>\n

This commitment has already been reflected in previous decisions by the group: after acquiring the large-format facilities in l\u2019Alcora in 2023, the focus on high-end, sustainable products with solid technical guarantees was strengthened.<\/p>\n

What This Means for Ascale, Our Clients, and the Market<\/h3>\n

Ascale strengthens its position as a benchmark brand in large-format surfaces, with a technical and aesthetic portfolio that meets the expectations of the most demanding markets.<\/p>\n

Architects, interior designers, designers, and end clients have access to next-generation materials capable of meeting both aesthetic and technical requirements \u2014 from kitchens or bathrooms to complex architectural projects.<\/p>\n

The focus on continuous innovation, sustainability, and productive diversification reinforces confidence in Ascale as a reliable long-term partner.<\/p>\n

Fernando Roig\u2019s interview confirms Grupo Pamesa<\/strong>\u2019s clear direction: global leadership in ceramics\u2026 and a real ambition to dominate the sintered stone sector as well. Ascale is at the center of that strategy.<\/p>\n

For us, this is not just a statement of intent: it is a real commitment to quality, innovation, and sustainability. With Ascale, we are building the spaces of tomorrow today.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Ascale, we believe in the power of design, innovation, and sustainability. That\u2019s why the recent interview with Fernando Roig \u2014 president of Grupo Pamesa \u2014 in Focus Piedra reinforces our conviction: Ascale is a fundamental part of the project that aims to lead the sintered stone market in Europe and worldwide. What Ascale Brings […]<\/p>\n","protected":false},"author":7,"featured_media":77537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,287],"tags":[],"class_list":["post-77542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-inspiration"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/posts\/77542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/comments?post=77542"}],"version-history":[{"count":3,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/posts\/77542\/revisions"}],"predecessor-version":[{"id":77574,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/posts\/77542\/revisions\/77574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/media\/77537"}],"wp:attachment":[{"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/media?parent=77542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/categories?post=77542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev0426.ascale.es\/en\/wp-json\/wp\/v2\/tags?post=77542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}